Privacy Policy
Last Updated: January 2026
iamas.co.uk ("we", "us", "our", or "Company") operates the iamas.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, phone number, and postal address when you voluntarily provide it through contact forms or subscription requests.
- Technical Data: Your Internet Protocol (IP) address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and track affiliate performance.
- Usage Data: Pages visited, time spent on pages, links clicked, referral sources, and interaction data with our content.
How We Use Information
We use the information we collect for various purposes, including:
- Analysing site performance and user behaviour through analytics platforms.
- Tracking affiliate commissions and performance metrics for our partner operators (including Paddy Power).
- Improving website functionality, content, and user experience.
- Sending promotional communications and updates (with your consent where required).
- Complying with legal obligations and preventing fraudulent activity.
- Processing affiliate payouts and maintaining accurate records.
Cookie Policy
Our website uses cookies to enhance your browsing experience. We use the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to partner operators and calculate affiliate commissions.
- Marketing Cookies: Used to deliver targeted advertising and measure campaign effectiveness.
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that refusing cookies may impact website functionality and our ability to track affiliate performance.
Third-Party Links
Our website contains affiliate links to third-party gambling operators, including Paddy Power and other casinos. We are not responsible for the privacy practices of these external websites. When you click on affiliate links and visit partner sites, their own privacy policies apply. We recommend reviewing the privacy policies of any third-party websites before providing personal information or engaging in gambling activities.
We do not control how partner operators collect, use, or protect your data.
Your Rights
Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- The right to access your personal data.
- The right to rectify inaccurate or incomplete data.
- The right to erase your data (subject to legal exceptions).
- The right to restrict processing of your data.
- The right to data portability.
- The right to object to processing.
- Rights related to automated decision-making and profiling.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
If you are a resident of the United States, the California Consumer Privacy Act (CCPA) may grant you additional rights to know, delete, and opt-out of the sale of your personal information.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:
- Personal information provided through contact forms is retained for 3 years.
- Affiliate tracking data is retained for the duration required by our partner operators (usually 90 days to 2 years).
- Analytics data is retained in aggregated form indefinitely.
- Cookie data is retained according to cookie expiry settings (typically 12-24 months).
You may request deletion of your personal data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:
Email: [email protected]
Website: iamas.co.uk
Jurisdiction: United Kingdom
We will respond to data subject access requests and privacy inquiries within 30 days of receipt, in accordance with applicable data protection legislation.
This Privacy Policy is effective as of January 2026 and may be updated periodically. We encourage you to review this page regularly for any changes.